For Internet networking companies the benefits of connecting to AMS-IX Bay Area are major. AMS-IX Bay Area provides the following benefits to its customers:
The AMS-IX Bay Area infrastructure is currently housed in four data centers with secure and controlled environments.
By connecting to a distributed exchange, parties have the possibility to interconnect and exchange IP traffic, better known as peering, directly with all other AMS-IX Bay Area members and customers. This reduces the need to send traffic through a commercial transit provider or to be present in every data center facility where potential peers are housed.
Internet exchanges are about redundancy. By adding multiple routes to peers at several exchanges you increase the redundancy in your network, not just relying on one point of interconnect or your transit provider.
The control over traffic flows and service quality increases as you have more information and direct influence over where traffic is going and how capacity is managed. Moreover, the increased buying power by having local alternatives for the remainder of traffic means a better position when buying tranport or transit from third parties.